056 | Brand Story - My VIP Card

In this episode, Tammi is once again joined by Maddy Alexander-Grout - employee engagement advocate for businesses and founder of the multiaward winning My VIP Card - the UKs largest loyalty card.

Maddy shares her story of finding a gap in the market while recovering from a series of health and pregnancy-related challenges and deciding to create a product with aspirations of becoming a household name.

Together, they reflect on the times they have worked together and some of the thought process behind how the brand identity was developed and how the business (and friendship) has grown over time.

Maddy talks openly about the successes and trials of creating and scaling a business fast through non-traditional means and we explore some of the key methods that have supported her speedy growth.

This one is for you if you have big ambitions but are unsure if they're possible (spoilers: they are). It's also for you if you want a sneak peek into how it feels to work with me on your business #ShamelessPlug

The Guest:

You can find Maddy championing local businesses and the high street all over the place, but mostly online here:

Website: myvipcard.co.uk

Instagram: @myvipcardhq

LinkedIn: linkedin.com/in/maddycomrie

The Host:

You can find Tammi talking all things personal brand + marketing over at:

Instagram: @shadowcatcreative

Website: shadowcatcreative.co.uk

Email: hello@shadowcatcreative.co.uk

The Show:

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Facebook: www.facebook.com/groups/thebrandloungeSCC

Instagram: @thebrandloungeclub

Special thanks:

Daniel De Pasquale via Podcats Media for the editing and original audio.

Branding by Podcats Media as part of Shadowcat Creative Ltd.

The Brand Lounge is part of the Podcats Media Business Network.

For more information, please email: meow@podcatsmedia.com