031 | Competitor Research + Comparison

In this episode, Tammi is joined by Charelle Griffith - marketing strategist and business bestie for service-based business owners, fellow podcaster and founder of PropelHer a community for ambitious women.

They discuss why comparison is detrimental to business owners and how to conduct and implement competitor research in a positive way that protects your mindset + integrity. Breaking down a step by step process that you can implement in your business today.

This one is for you if you find it challenging to draw a line between research and comparison.

The Guest:

You can find Charelle sharing her high energy marketing wisdom online here:

Instagram: @charellegriffith

Website: charellegriffith.com

The Host:

You can find Tammi talking all things personal brand + marketing over at:

Instagram: @shadowcatcreative

Website: shadowcatcreative.co.uk

Email: hello@shadowcatcreative.co.uk

The Show:

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Instagram: @thebrandloungeclub

Special thanks:

Daniel De Pasquale via Podcats Media for the editing and original audio.

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The Brand Lounge is part of the Podcats Media Business Network.

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